Master’s supervisor at College of architecture and art design, Hebei University of Technology, China
Dr. Zhang Xinxin, Deputy Director of the Department of Industrial Design at Hebei University of Technology, is an accomplished researcher specializing in affective product design, emotional cognition, and advanced industrial design methodologies. He holds a Ph.D. in Industrial Design and has successfully led major projects, including one supported by the National Natural Science Foundation of China and two at the provincial or ministerial level, reflecting his capacity for impactful, interdisciplinary scholarship. His research has generated over 20 influential publications in internationally recognized outlets such as SCI and Scopus journals, alongside multiple patents that emphasize practical innovation. Beyond research, Dr. Zhang contributes actively to academic societies, serving as a Youth Committee Member of the Chinese Mechanical Engineering Society and the China Graphics Society, as well as Council Member of the Tianjin Design Society. Dedicated to mentoring young scholars and collaborating with enterprises, he bridges theory and application, advancing design for the digital-intelligent era.
Professional Profile
ORCID Profile
Education
Dr. Zhang Xinxin pursued his academic journey with a strong focus on industrial design, culminating in the completion of his Ph.D. in Industrial Design, where he developed expertise in integrating technology, creativity, and human-centered approaches. His doctoral training emphasized cross-disciplinary exploration, blending engineering knowledge with design theory, which provided a solid foundation for his later research on affective product design and emotional cognition. During his academic years, Dr. Zhang honed critical thinking and research skills, preparing him to address both theoretical and applied challenges in the evolving design landscape. He also cultivated a global perspective through engagement with diverse academic resources and exposure to cutting-edge research trends in design science. This educational background not only shaped his professional vision but also strengthened his ability to supervise students, mentor young researchers, and lead innovative projects that bridge academia and industry in the era of digital intelligence.
Experience
Dr. Zhang Xinxin has established a distinguished career as Deputy Director of the Department of Industrial Design at Hebei University of Technology, where he also serves as a dedicated master’s supervisor. His professional journey demonstrates a blend of academic excellence, research leadership, and industry collaboration. He has successfully presided over one prestigious National Natural Science Foundation project and two additional provincial or ministerial-level projects, showcasing his ability to manage large-scale interdisciplinary research. Alongside academia, he plays an active role in consulting with enterprises, serving as a technological specialist for Hebei Province’s “Little Giant” enterprises. His teaching and mentoring experience have contributed to cultivating the next generation of design innovators, while his leadership role in departmental administration reflects his commitment to institutional development. Dr. Zhang’s extensive experience highlights his ability to connect research, education, and industry impact, advancing both academic scholarship and practical applications.
Research Interest
Dr. Zhang Xinxin’s research interests lie at the intersection of design science, technology, and human experience, focusing particularly on affective product design, emotional cognition, and computational design methodologies. He is passionate about exploring how emotional responses can be measured, modeled, and embedded into intelligent product design, enabling the creation of solutions that resonate deeply with user needs in the digital-intelligent era. His work also emphasizes the theoretical underpinnings of industrial design, seeking to update and refine methodologies for more responsive and adaptive innovation. By integrating emotion-driven design principles with intelligent systems, Dr. Zhang contributes to advancing both academic frameworks and real-world applications. His research bridges fundamental studies with industrial practice, generating insights that not only enhance product appeal but also foster human-technology harmony. This forward-looking approach positions him at the forefront of shaping future design paradigms that align with emerging societal and technological trends.
Award and Honor
Throughout his career, Dr. Zhang Xinxin has received recognition for his outstanding contributions to design research, innovation, and professional service. He was appointed as a technological specialist for Hebei Province’s Specialized, Refined, Distinctive, and New “Little Giant” Enterprises, a role that highlights his ability to drive industry-focused innovation and provide practical solutions to pressing challenges. His scholarly impact is evident through more than 20 high-level publications in esteemed SCI and Scopus-indexed journals, along with several national patents that underscore his inventive contributions. Dr. Zhang also holds respected memberships in professional organizations, including serving on the Youth Committee of the Chinese Mechanical Engineering Society, the Youth Committee of the China Graphics Society, and the Council of the Tianjin Design Society. These honors and appointments demonstrate his reputation as a thought leader, mentor, and innovator dedicated to advancing both academic research and industrial development.
Publication Top Notes
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Title: Recognizing materials in cultural relic images using computer vision and attention mechanism
Authors: Huining Pei, Chuyi Zhang, Xinxin Zhang, Xinyu Liu, Yujie Ma
Journal: Expert Systems with Applications
Year: 2024
Citation: 2
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Title: Designing the color of electric motorcycle products emotionally based on the dynamic field theory and deep learning
Authors: Man Ding, Haocheng Qin, Xinxin Zhang, Liwen Ma
Journal: Displays
Year: 2024
Citation: 1
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Title: Research on chaos of product color image system driven by brand image
Authors: Xinxin Zhang, Yueying Li, Huining Pei, Man Ding
Journal: Multimedia Tools and Applications
Year: 2023
Citation: 3
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Title: Target Mining and Recognition of Product Form Innovation Design Based on Image Word Similarity Model
Authors: Qinwei Zhang, Zhifeng Liu, Xinxin Zhang, Chunyang Mu, Shuo Lv, Miaochao Chen
Journal: Advances in Mathematical Physics
Year: 2022
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Title: On the Prediction of Product Aesthetic Evaluation Based on Hesitant-Fuzzy Cognition and Neural Network
Authors: Xinying Wu, Minggang Yang, Zishun Su, Xinxin Zhang, Ning (Chris) Chen
Journal: Complexity
Year: 2022
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Title: Research on Product Primitives Recognition in a Computer-Aided Brand Product Development System
Authors: Wenjin Wang, Jianning Su, Xinxin Zhang, Kai Qiu, Shutao Zhang
Journal: Computer-Aided Design and Applications
Year: 2021
Conclusion
Dr. Zhang Xinxin exemplifies the qualities of a forward-thinking researcher, educator, and innovator whose work bridges academic rigor with industrial application. With a strong foundation in industrial design and expertise in affective product design, emotional cognition, and intelligent methodologies, he has significantly advanced both theoretical frameworks and practical design solutions. His leadership in national and provincial research projects, combined with a portfolio of publications and patents, underscores his influence in shaping modern design practices. Beyond research, his active involvement in professional societies, mentorship of young scholars, and contributions as a technological specialist demonstrate his dedication to fostering talent and supporting industry growth. Dr. Zhang’s career reflects a balance of creativity, scholarship, and service to the community, making him a role model in the digital-intelligent era. His continuing vision and commitment suggest even greater potential for future breakthroughs in design research, education, and global collaborations.