Senior Research Fellow | Aligarh Muslim University | India
Mr. Safdar Khan is a highly promising researcher in the fields of tourism, hospitality, social media, and consumer behavior, currently pursuing a Ph.D. in Management at Aligarh Muslim University, India. His research focuses on the interrelationships between tourism, social media influence, organic food consumption, and consumer behavior, integrating theoretical frameworks such as TAM and IAM to explore evolving consumer patterns. Mr. Khan holds an M.Com (Aligarh Muslim University, 2021), M.T.A. (Aligarh Muslim University, 2017), and a B.Com (Hons.) (Aligarh Muslim University, 2015), alongside certifications in computer applications. Professionally, he has served as a Tour Executive at ARV Holidays Pvt. Ltd (2016) and as an Assistant Professor at AIHM College, Greater Noida (2019), while actively participating in national and international conferences organized by IIM Shillong, IIM Jammu, Deakin University, GD Goenka University, and OP Jindal University. His publication record includes multiple Scopus-indexed Q1 and Q2 journals, such as Journal of Hospitality and Tourism Insights, International Journal of Event and Festival Management, and Journal of International Food & Agribusiness Marketing, with a total of 11 Scopus citations, 4 documents, and an h-index of 2, highlighting his emerging scholarly impact. He demonstrates leadership through organizing academic events, volunteering in cultural and educational programs, and serving as a peer reviewer for reputed journals. Mr. Khan’s research skills include social media analytics, consumer behavior modeling, tourism impact assessment, and data-driven marketing insights. His awards and honors include NTA-JRF qualification (2020) and recognition in international webinars and conferences. Looking forward, he is well-positioned to expand his Q1 publications, pursue global collaborations, and contribute as a mentor and keynote speaker. Overall, Mr. Safdar Khan embodies research excellence and leadership potential in tourism, hospitality, and consumer behavior, making him a deserving candidate for recognition at both national and international levels.
Profile: Scopus
Featured Publications
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Khan, S. (Year). Effects of social media on consumer buying intention in tourism. OPJU Business Review. Peer-Reviewed. Documents: 1, h-index: 2
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Khan, S. (Year). From screen to plate: An investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models. Journal of Hospitality and Tourism Insights, Emerald, Scopus Q1. — Cited: 1, Documents: 1, h-index: 2
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Khan, S. (Year). Livestreaming in events: A systematic literature review and research agenda. International Journal of Event and Festival Management, Emerald, Scopus Q2. — Documents: 1, h-index: 2
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Khan, S. (Year). Factors affecting consumer purchase intention in digital marketing: An integration of TAM with perceived risk and trust. International Journal of Electronic Business, Inderscience, Scopus Q2. — Documents: 1, h-index: 2
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Khan, S. (Year). Analyzing social media’s impact on organic food purchase intention: A study of consumer behavior. Journal of International Food & Agribusiness Marketing, Taylor & Francis, Scopus Q2. — Cited: 1, Documents: 1, h-index: 2