Lecturer at University of Peloponnese | Greece
Dr. Dimitra Skandali is a distinguished academic and researcher whose work bridges marketing, digital transformation, and consumer psychology. Currently a Lecturer at the University of Peloponnese and Research Member at the National and Kapodistrian University of Athens, she has developed deep expertise in AI-driven consumer behavior, neuromarketing, and health communication. Her academic path includes a Ph.D. in Marketing from the National and Kapodistrian University of Athens, alongside advanced degrees in strategic management, economics, and pedagogical sciences. Dr. Skandali has contributed extensively to EU-funded projects, including studies on breast cancer screening through neuromarketing and financial policy analysis, showcasing her ability to apply innovative research for societal benefit. With publications in reputed journals and presentations at international conferences such as EMAC, AMA, and AIRSI, she has gained global recognition. Beyond research, she has guided students, led academic programs, and served on editorial boards, affirming her role as both a thought leader and mentor.
Professional Profiles
ORCID Profile | Google Scholar
Education
Dr. Dimitra Skandali has cultivated a diverse and rigorous educational foundation that underpins her expertise in marketing and digital transformation. She earned her Ph.D. in Marketing (AI in Marketing) from the National and Kapodistrian University of Athens, focusing on the application of artificial intelligence to consumer behavior in banking and tourism. Complementing this, she holds an MBA in Strategic Management and Human Resources from the University of the Aegean, equipping her with managerial and leadership insights essential for her academic and professional journey. Her dual undergraduate studies, a B.Sc. in Business Administration from the University of the Aegean and a B.Sc. in Economics from the University of Peloponnese, provided her with analytical and organizational skills. Additionally, a Postgraduate Diploma in Pedagogical Sciences from the University of Crete enhanced her capabilities in adult education methodologies. This layered academic background demonstrates her commitment to interdisciplinary learning and professional excellence.
Experience
Dr. Skandali has amassed more than a decade of valuable academic and research experience, serving as both a lecturer and project researcher. She has been a Lecturer in the Department of Economics at the University of Peloponnese, where she has taught courses in marketing management, leadership, business ethics, and pedagogy in economics, guiding more than twenty undergraduate dissertations and capstone projects. Her research contributions are also significant at the National and Kapodistrian University of Athens, where she is actively involved in IMC Lab projects exploring neuromarketing, consumer psychology, and digital health communication. Beyond teaching, she has played critical roles in European Union–funded initiatives, including ESF and FP7 projects on economic analysis, social enterprise training, and professional skills frameworks. Her career also includes leadership as academic coordinator, program administrator, and internship facilitator, reflecting a strong combination of research depth, teaching commitment, and administrative capability in advancing education and applied scholarship.
Research Interest
Dr. Skandali’s research portfolio spans a unique blend of marketing, psychology, and digital innovation, with an emphasis on the transformative role of artificial intelligence. She is particularly focused on AI-enabled consumer decision-making in areas such as FinTech, tourism, and digital services, where technology intersects with trust, ethics, and user experience. A significant part of her research also investigates neuromarketing applications, applying tools such as eye-tracking, EEG, and emotion analysis to understand persuasion, emotion, and cognitive dissonance in health-related campaigns. In this domain, she has led projects exploring consumer attitudes toward breast cancer screening communication, contributing to public health awareness. Furthermore, her interests extend to digital well-being, exploring how AI-driven platforms influence consumer trust, misinformation, and ethical behavior in online spaces. By uniting behavioral insights with advanced technologies, her work not only contributes to marketing science but also enhances understanding of consumer health communication, positioning her research at the frontier of societal impact.
Award and Honor
Dr. Skandali’s career achievements are complemented by notable awards, recognitions, and memberships in esteemed professional communities. She was nominated for Best Paper at EMAC, a testament to her innovative contributions to the study of consumer behavior in digital platforms. Her expertise and impact have also been acknowledged through her active roles as a member of the European Marketing Academy (EMAC) and the American Marketing Association (AMA), where she engages with global peers and contributes to advancing knowledge. Additionally, she earned a CIVIS Alliance Certificate for her engagement with the pressing theme of digital and technological transformations in society. Beyond personal honors, her reputation as a thought leader is reinforced by her appointment as an editorial board member of Operations Research Forum (Springer Nature). These distinctions highlight her scholarly excellence, professional influence, and dedication to bridging academia with practice on both local and international platforms.
Publication Top Notes
Title: Digital Progression and Economic Growth: Analyzing the Impact of ICT Advancements on the GDP of European Union Countries
Authors: AI Magoutas, M Chaideftou, D Skandali, PT Chountalas
Year: 2024
Citation: Economies 12 (3), 63 – 38
Title: Artificial Intelligent Applications in Enabled Banking Services: The Next Frontier of Customer Engagement in the Era of ChatGPT
Authors: D Skandali, A Magoutas, G Tsourvakas
Year: 2023
Citation: Theoretical Economics Letters 13 (5), 1203–1223 – 10
Title: Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications
Authors: D Skandali, A Magoutas, G Tsourvakas
Year: 2024
Citation: Review of Marketing Science – 9
Title: Unlocking Entrepreneurship in the FinTech Era: The Role of Tax Compliance in Business Performance
Authors: KS Skandalis, D Skandali
Year: 2025
Citation: FinTech 4 (2), 12 – 2
Title: Consumer Behaviour Analysis for AI Services in the Tourism Industry
Authors: D Skandali, A Magoutas, G Tsourvakas
Year: 2024
Citation: Malaysian Journal of Consumer and Family Economics 32 (1), 332–362 – 2
Title: Resonating Messages: A Mixed-Methods Investigation of Breast Cancer Screening Advertisements
Authors: I Yfantidou, D Skandali
Year: 2025
Citation: Corporate Communications: An International Journal 30 (4), 696–723 – 1
Title: Exploring the Impact of Cognitive Dissonance on Women’s Intentions to Pursue Breast Cancer Screening in Health Marketing Communications
Authors: D Skandali, I Yfantidou
Year: 2025
Citation: Corporate Communications: An International Journal – 1
Title: Metaverse Tourism: Opportunities, AI-Driven Marketing, and Ethical Challenges in Virtual Travel
Authors: Dimitra Skandali
Year: 2025
Citation: Encyclopedia, DOI: 10.3390/encyclopedia5030135
Title: Neuromarketing and Health Marketing Synergies: A Protection Motivation Theory Approach to Breast Cancer Screening Advertising
Authors: Dimitra Skandali, Ioanna Yfantidou, Georgios Tsourvakas
Year: 2025
Citation: Information, DOI: 10.3390/info16090715
Title: Can FinTech Close the VAT Gap? An Entrepreneurial, Behavioral, and Technological Analysis of Tourism SMEs
Authors: Konstantinos S. Skandalis, Dimitra Skandali
Year: 2025
Citation: FinTech, DOI: 10.3390/fintech4030038
Conclusion
Dr. Dimitra Skandali exemplifies an outstanding researcher and academic leader whose expertise in AI-driven marketing, neuromarketing, and digital consumer behavior has advanced both theory and practice. Her extensive publications, international collaborations, and mentorship demonstrate a commitment to societal impact, ethical communication, and innovation. Through her leadership in research projects, academic program administration, and EU-funded initiatives, she has effectively bridged science and applied practice. Her capacity to integrate quantitative and qualitative methods, coupled with emerging technologies for consumer insight, positions her to continue influencing global marketing strategies, digital transformation, and health communication. With demonstrated excellence in teaching, research, and professional engagement, Dr. Skandali embodies the qualities of a Best Researcher Award recipient, offering significant contributions to academia, industry, and society, and showing immense potential to lead future interdisciplinary research initiatives worldwide.